Rhode
(2025)
Description
FOR CHRISTMAS, WE REIMAGINED RHODE THROUGH A BOLD, DISRUPTIVE FESTIVE LENS — REPLACING TRADITIONAL HOLIDAY SOFTNESS WITH AN UNEXPECTED, CINEMATIC NARRATIVE. SET AGAINST RICH TEXTURES OF FUR, VELVET, AND DEEP SEASONAL TONES, THE CAMPAIGN KEPT RHODE’S LIP TREATMENTS AS THE UNDENIABLE HERO IN EVERY FRAME. PLAYFUL YET PREMIUM, NOSTALGIC YET EDGY, THE CONCEPT TRANSFORMED THE PRODUCT FROM A SIMPLE STOCKING STUFFER INTO THE SEASON’S MOST TALKED-ABOUT HOLIDAY OBSESSION.
Services
Creative Direction & Campaign Concept Development
OBJECTIVE
To position Rhode as the most desirable holiday essential by creating a bold, scroll-stopping Christmas narrative that keeps the product at the center — driving brand recall, seasonal relevance, and purchase intent.
